My Story

Alisa Marie Beyer, Founder & CEO

Entrepreneur + Writer + Neurological Behavior Expert


Alisa Marie Beyer is an entrepreneur. She has built and sold 5 companies. Her latest venture, LemonTree Partners helps entrepreneurs + fast growth companies build high-performance teams that drive towards common goals to ignite revenue and generate predictable profits.

No matter which of her companies Alisa was building, she purposefully focused being an expert behavioral analyst, utilizing talent assessments to identify individuals and team’s strengths and development areas for growth and success. Working with individuals/teams on how best to align their talents to enable them to be more productive at a high level, while increasing their voice, energy and satisfaction from their work.

Alisa has published many articles on life as an entrepreneur and on how companies can gain an entrepreneurial mindset, and she currently writes a monthly column for The Huffington Post on the raw and real world of entrepreneurship.

A frequent guest lecturer, Alisa has spoken at the Wharton School of Business at the University of Pennsylvania, the Fashion Institute of Design & Merchandising, Cosmoprof North America, Beauty Industry West, HBA Global, and numerous corporate events.

Currently, Alisa sits on the Advisory Board of Global Cosmetic Industry (GCI) and the Women Entrepreneurs Exchange Network (WEEN). She is also a member of Hera Hub in San Diego, CA. Previously, she has served as a board member of Wolf Trap National Park for the Performing Arts in Washington, D.C.; the Boarder Baby Project; Independent Cosmetic Manufacturers & Distributors (ICMAD); and the Health and Beauty Association. Alisa also earned her membership in Young Entrepreneurs Organization at the age of 31.

In 2015, Alisa started Coastal Salt & Soul, a luxury bath & body company dedicated to heathy, hydrated skin. Within 24-months of launch, the brand opened in over 300 luxury spas and boutiques, had the fastest beauty sell-out on The Today Show, and launched on QVC, where the brand was named the “Consumer’s next new obsession” as well as one of “Top 3 brands of 2017”. Coastal has been written about in many magazines, including Shape, New Beauty, Brides, and Coastal Living, and this coveted brand and products continue to win consumer and industry awards.


In 1996, Alisa founded The ProMarc Agency, one of the fastest-growing and most respected business marketing and public relations firms in the United States. While driving The ProMarc Agency’s growth, she acquired, grew, and sold Globescope Internet Services Inc., a website development company for Washington, DC based embassies. In 2000, Globescope Internet Services was sold and in 2001, WPP/Hill & Knowlton (H&K) acquired The ProMarc Agency. Shortly thereafter,sAlisa was selected to serve as the general manager of H&K’s Washington, DC office and on Hill & Knowlton’s national executive committee. In 2003, Alisa then brought her experience to a new endeavor when she founded AXM Swimwear, which designed, manufactured, and wholesaled designer swimsuits for women, and was chosen for Sports Illustrated Swimsuit Edition and Vogue magazine. In 2005, MODE PLAYA, the largest swimwear manufacturer in Mexico, bought AXM Swimwear. Starting in 2006, Alisa founded The Beauty Company (TBC). TBC made its imprint on the beauty industry by providing a unique set of services that intersected the spheres of beauty and business. In early 2014, The Beauty Company spun off its consumer beauty product testing division to a separate line of business which was sold and is now operated under The Benchmarking Company.

A magna cum laude graduate of Wilson College with degrees in Economics and English, Beyer and her husband Thomas have three children: Maximilian, Megan, and Benjamin; two dogs, Beau and Bean; George and Birdie the bunnies, and a growing number of horses.  They have lived in Washington, D.C. and Stuttgart, Germany, and they now reside in sunny San Diego, California. Alisa is from Liberty, Pennsylvania.



Team Members

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