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Alisa has published many articles on life as an entrepreneur and on how companies can build, grow, and sell. She currently writes a monthly column for The Huffington Post on the raw and real world of entrepreneurship. She has published numerous articles on business planning, brand strategy and team building for publications such as Forbes Business Council, CEOWorld, ICMAD Journal, Global Cosmetic Industry, BW Confidential, Happi, Skin Inc., Inside Cosmeceuticals, SupplySide Cosmetic Insights, PBA Progress, and Beauty Packaging Magazine.

My Leap Into Leadership And Flop Into Failure

Published on March 01, 2019 by Cosmetic Executive Women

Whether you’re starting a new job, have been promoted from within, or are tapped to be a senior executive or the next CEO, most experts agree that moving into a new role is the biggest challenge an executive will face, and such a transition places leaders in positions of acute vulnerability. How you manage this transition doesn’t just determine whether you succeed or fail but can set the tone for future career steps as well, which is why making a plan to succeed is essential for every new executive.

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