“Entrepreneur’s Corner: Get the Real and Raw Story” will commence Sunday, July 29, from 9–10 am. Cosmoprof North America’s 2018 exhibition will be held July 29–30, 2018, at Las Vegas’ Mandalay Bay Convention Center. 

“Entrepreneur’s Corner: Get the Real and Raw Story” will commence Sunday, July 29, from 9–10 am. Cosmoprof North America’s 2018 exhibition will be held July 29–30, 2018, at Las Vegas’ Mandalay Bay Convention Center. 

INVITATION: LEARN HOW TO BUILD A BEAUTY COMPANY AT COSMOPROF NORTH AMERICA
Cosmetics & Toiletries, June 14, 2018
Eden Stuart

Serial entrepreneur Alisa Marie Beyer will discuss how she built and sold her latest company, Coastal Salt & Soul, in three years during “Entrepreneur’s Corner: Get the Real and Raw Story” at Cosmoprof North America’s 2018 exhibition. Global Cosmetic Industry editor in chief Jeb Gleason-Allured will moderate the panel, which will also feature Matt Allison, founder and CEO of The Barrett Group. With 75% of beauty companies failing within the first 18 months—and many entrepreneurs suffering from anxiety and bleakness throughout the process—Beyer aims to inspire others with her own story of success.


 As a Pennsylvania girl, I grew up a stone’s throw from QVC’s corporate headquarters and have always been dazzled by its allure, glamor and the excitement of what it represents.

As a Pennsylvania girl, I grew up a stone’s throw from QVC’s corporate headquarters and have always been dazzled by its allure, glamor and the excitement of what it represents.

HOW I GOT MY BRAND ON QVC
GCI Magazine, June 19, 2018
Alisa Marie Beyer

Alisa Marie Beyer will present “Entrepr­­eneur’s Corner: Get the Real and Raw Story” at Cosmoprof North America’s 2018 exhibition. Tickets are now on sale.

In 2014, I created a luxury brand of body care products called Coastal Salt & Soul, which ultimately landed on-air at QVC in 2016. This was a dream come true. The whole experience was intoxicating—the excitement, the glamour, the green room, the stage and, of course, watching the calls flood in.

But before I came anywhere near all that on-air glamour I had to crack the QVC code that would enable me to get my brand accepted by its buying team. This process was one of the most exciting and intense things I have experienced in my career, and I hope my story helps you to achieve your own goals and dreams of on-air selling. 


 “A great brand works to create a natural barrier to competition. I spend my days working with clients to bring strategy and creativity together to bridge the gap between the logic and the magic.” — Alisa Marie Beyer

“A great brand works to create a natural barrier to competition. I spend my days working with clients to bring strategy and creativity together to bridge the gap between the logic and the magic.” — Alisa Marie Beyer

WHO IS YOUR BRAND, REALLY?
Serial entrepreneur Alisa Marie Beyer’s latest company, LemonTree Partners, helps clients create brands that are irreplaceable in the hearts of consumers. 
California Business Journal, May 2018
Eve Gumpel


“A great brand works to create a natural barrier to competition. I spend my days working with clients to bring strategy and creativity together to bridge the gap between the logic and the magic.” — Alisa Marie Beyer

That philosophy is what prompted Alisa Marie Beyer to start her year-old company, LemonTree Partners, which helps her clients build high-performance brands and the teams that deliver the brand. Beyer knows a thing or two about building high-performance brand and marketing teams. She’s built and sold five companies in her years as an entrepreneur. LemonTree Partners is her sixth company, and it capitalizes on everything she’s learned during what she describes as “a ride of tears, tantrums, troubles, successes, failures and good memories.”


 Hera Hub is excited to share Startup Stories of our members. We periodically interview incredible business women from a variety of backgrounds and disciplines. Our goal is to share our members’ wonderful stories with the public.

Hera Hub is excited to share Startup Stories of our members. We periodically interview incredible business women from a variety of backgrounds and disciplines. Our goal is to share our members’ wonderful stories with the public.

STARTUP STORY WITH ALISA BEYER OF LEMONTREE PARTNERS
HeraHub Herald, March 3rd, 2018

Alisa  Beyer  started  her  first  company  in  1996  and  keeping  talent  was competitive.  Like  most  entrepreneurs,  she  worked  hard  at  making  my employees  happy  and  productive.    From  weekly  happy  hours  to  having organic  coffee  creamer  and  fresh  lemonade  delivered  each  day,  to,  you guessed  it,  massages.  But  no  matter  what  she  did,  she  was  on  a  revenue roller-coaster,  profit  one  month  and  not  the  next.Finally,  she  worked  with  a  consultant  to  conduct  real  assessments  on  herself and  her  team.  She  discovered  her  staff  was  stressed  out;  often  did  not  have the  right  skills  for  certain  jobs;  felt  unheard,  and  were  never  clear  on  what really  needed  to  get  done.  So,  they  either  left  the  company  or  drastically under performed.  Her  managers  did  not  understand  their  own  values  and drivers,  let  alone  any  of  the  folks  working  for  them...and  she  felt  as  guilty  as anyone  else.  A  few  short  years  later,  her  company  enjoyed  an  87%  retention rate,  up  from  59%,  and  became  the  fastest-growing  services  firm  in  the  US.