INVITATION: LEARN HOW TO BUILD A BEAUTY COMPANY AT COSMOPROF NORTH AMERICA
Cosmetics & Toiletries, June 14, 2018
Serial entrepreneur Alisa Marie Beyer will discuss how she built and sold her latest company, Coastal Salt & Soul, in three years during “Entrepreneur’s Corner: Get the Real and Raw Story” at Cosmoprof North America’s 2018 exhibition. Global Cosmetic Industry editor in chief Jeb Gleason-Allured will moderate the panel, which will also feature Matt Allison, founder and CEO of The Barrett Group. With 75% of beauty companies failing within the first 18 months—and many entrepreneurs suffering from anxiety and bleakness throughout the process—Beyer aims to inspire others with her own story of success.
HOW I GOT MY BRAND ON QVC
GCI Magazine, June 19, 2018
Alisa Marie Beyer
Alisa Marie Beyer will present “Entrepreneur’s Corner: Get the Real and Raw Story” at Cosmoprof North America’s 2018 exhibition. Tickets are now on sale.
In 2014, I created a luxury brand of body care products called Coastal Salt & Soul, which ultimately landed on-air at QVC in 2016. This was a dream come true. The whole experience was intoxicating—the excitement, the glamour, the green room, the stage and, of course, watching the calls flood in.
But before I came anywhere near all that on-air glamour I had to crack the QVC code that would enable me to get my brand accepted by its buying team. This process was one of the most exciting and intense things I have experienced in my career, and I hope my story helps you to achieve your own goals and dreams of on-air selling.
WHO IS YOUR BRAND, REALLY?
Serial entrepreneur Alisa Marie Beyer’s latest company, LemonTree Partners, helps clients create brands that are irreplaceable in the hearts of consumers.
California Business Journal, May 2018
“A great brand works to create a natural barrier to competition. I spend my days working with clients to bring strategy and creativity together to bridge the gap between the logic and the magic.” — Alisa Marie Beyer
That philosophy is what prompted Alisa Marie Beyer to start her year-old company, LemonTree Partners, which helps her clients build high-performance brands and the teams that deliver the brand. Beyer knows a thing or two about building high-performance brand and marketing teams. She’s built and sold five companies in her years as an entrepreneur. LemonTree Partners is her sixth company, and it capitalizes on everything she’s learned during what she describes as “a ride of tears, tantrums, troubles, successes, failures and good memories.”
STARTUP STORY WITH ALISA BEYER OF LEMONTREE PARTNERS
HeraHub Herald, March 3rd, 2018
Alisa Beyer started her first company in 1996 and keeping talent was competitive. Like most entrepreneurs, she worked hard at making my employees happy and productive. From weekly happy hours to having organic coffee creamer and fresh lemonade delivered each day, to, you guessed it, massages. But no matter what she did, she was on a revenue roller-coaster, profit one month and not the next.Finally, she worked with a consultant to conduct real assessments on herself and her team. She discovered her staff was stressed out; often did not have the right skills for certain jobs; felt unheard, and were never clear on what really needed to get done. So, they either left the company or drastically under performed. Her managers did not understand their own values and drivers, let alone any of the folks working for them...and she felt as guilty as anyone else. A few short years later, her company enjoyed an 87% retention rate, up from 59%, and became the fastest-growing services firm in the US.