Writing & Publications
Alisa has published many articles on life as an entrepreneur and on how companies can build, grow, and sell. She currently writes a monthly column for The Huffington Post on the raw and real world of entrepreneurship. She has published numerous articles on business planning, brand strategy and team building for publications such as ICMAD Journal, Global Cosmetic Industry, BW Confidential, Happi, Skin Inc., Inside Cosmeceuticals, SupplySide Cosmetic Insights, PBA Progress, and Beauty Packaging Magazine.
International Association of Women Recognizes Alisa Marie Beyer as a 2018-2019 Influencer
CHICAGO, IL, August 15, 2018 (Newswire.com)
The International Association of Women (IAW) recognizes Alisa Marie Beyer as a 2018-2019 Influencer. She is acknowledged as a leader in entrepreneurship. The International Association of Women (IAW) is a global in-person and online networking platform with nearly one million members, 1000+ in person and virtual events, over 100 Local US based Chapters and International Chapters in several cities in China.
“I’m pleased to welcome Alisa into this exceptional group of professional women,” said IPDN President and IAW Spokesperson Star Jones. “Her knowledge and experience in her industry are valuable assets to her company and community.”
HOW I GOT MY BRAND ON QVC
GCI Magazine, June 19, 2018
Alisa Marie Beyer
Alisa Marie Beyer will present “Entrepreneur’s Corner: Get the Real and Raw Story” at Cosmoprof North America’s 2018 exhibition. Tickets are now on sale.
In 2014, I created a luxury brand of body care products called Coastal Salt & Soul, which ultimately landed on-air at QVC in 2016. This was a dream come true. The whole experience was intoxicating—the excitement, the glamour, the green room, the stage and, of course, watching the calls flood in.
But before I came anywhere near all that on-air glamour I had to crack the QVC code that would enable me to get my brand accepted by its buying team. This process was one of the most exciting and intense things I have experienced in my career, and I hope my story helps you to achieve your own goals and dreams of on-air selling.
WHO IS YOUR BRAND, REALLY?
Serial entrepreneur Alisa Marie Beyer’s latest company, LemonTree Partners, helps clients create brands that are irreplaceable in the hearts of consumers.
California Business Journal, May 2018
“A great brand works to create a natural barrier to competition. I spend my days working with clients to bring strategy and creativity together to bridge the gap between the logic and the magic.” — Alisa Marie Beyer
That philosophy is what prompted Alisa Marie Beyer to start her year-old company, LemonTree Partners, which helps her clients build high-performance brands and the teams that deliver the brand. Beyer knows a thing or two about building high-performance brand and marketing teams. She’s built and sold five companies in her years as an entrepreneur. LemonTree Partners is her sixth company, and it capitalizes on everything she’s learned during what she describes as “a ride of tears, tantrums, troubles, successes, failures and good memories.”
STARTUP STORY WITH ALISA BEYER OF LEMONTREE PARTNERS
HeraHub Herald, March 3rd, 2018
Alisa Beyer started her first company in 1996 and keeping talent was competitive. Like most entrepreneurs, she worked hard at making my employees happy and productive. From weekly happy hours to having organic coffee creamer and fresh lemonade delivered each day, to, you guessed it, massages. But no matter what she did, she was on a revenue roller-coaster, profit one month and not the next.Finally, she worked with a consultant to conduct real assessments on herself and her team. She discovered her staff was stressed out; often did not have the right skills for certain jobs; felt unheard, and were never clear on what really needed to get done. So, they either left the company or drastically under performed. Her managers did not understand their own values and drivers, let alone any of the folks working for them...and she felt as guilty as anyone else. A few short years later, her company enjoyed an 87% retention rate, up from 59%, and became the fastest-growing services firm in the US.