Cosmoprof north america las vegas
July 29th - 31st, 2018 at the Mandalay Bay Convention Center in Las Vegas, NV.
ENTREPRENEUR’S CORNER: GET THE REAL AND RAW STORY
Date: Sunday, July 29, 2018 | Time: 9:00am – 10:00am
Introduction by Jeb Gleason-Allured, Editor-In-Chief for Global Cosmetic Industry (GCI).
How to Build and Sell a Profitable Business (without Being Overwhelmed)
Serial entrepreneur Alisa Marie Beyer shares how she worked to build and sell her latest company, Coastal Salt & Soul. Building a beauty company (or any other type of company) from scratch is difficult, with three out of four such businesses failing within the first 18 months. Many entrepreneurs suffer from near-debilitating anxiety and bleakness throughout this process. Alisa wants to inspire others with her honesty and to use her story to help women entrepreneurs succeed. Alisa also shares how to achieve her goals; she has learned to constantly clear out whatever is holding her or her business back. She always makes sure that she has the right business plan and brand strategy, as well as the right people sitting in the right seats on the bus. The biggest key was working constantly to discover what makes her – and her team – tick. Alisa also shares how she gained access to capital, managed decision fatigue, overcame many cash-on-hand crises, recovered from multiple setbacks, got her brand on QVC, and – finally – found the right partners to lead her company into the future.
Bonus: The owners of Beauty Partners, LLC—the group that acquired Coastal Salt & Soul—will be present to share why it chose that brand to acquire.
Jeb Gleason Editor in Chief of Global Cosmetic Industry Magazine & of Perfumer & Flavorist Magazine
Alisa Marie Beyer CEO and Founder, LemonTree Partners
Bruce Kowalsky Founder, Beauty Partners, LLC
Biomarine Business Convention
October 1st - 3rd, 2018 in Cascias, Portugal.
A “BRAND-NEW” WAY OF THINKING
Serial entrepreneur Alisa Marie Beyer shares why a brand is all about guts and glory. Alisa works with clients around the globe to understand that a brand is a person’s gut feeling about a product, service or company. It’s a gut feeling because despite our best efforts to be rational, we are all emotional, intuitive beings. A brand is defined by the individuals who choose it – not the company or the market, but by one person at a time. When enough individuals arrive at the same gut feeling, then you have a brand!
In this presentation, Alisa will share:
• 3 common signs your brand is broken (and 3 ways to fix it!)
• 10 problems that brand can solve for any business
• 2 elements every great brand needs and why you have to be prepared to tell the story well and then roll with the story as it changes
"I am thrilled to meet so many brilliant professionals from around the globe. Looking forward to great minds, great company and of course, great food and wine in this breathtaking coast town in Portugal." says Alisa Marie Beyer.