Cosmoprof north america las vegas
July 29th - 31st, 2018 at the Mandalay Bay Convention Center in Las Vegas, NV.
ENTREPRENEUR’S CORNER: GET THE REAL AND RAW STORY
Date: Sunday, July 29, 2018 | Time: 9:00am – 10:00am
Serial entrepreneur Alisa Marie Beyer shares her entrepreneur reality and how she worked to build and sell her latest company, Coastal Salt & Soul, within three years. Building a beauty company from scratch is brutal, with three out of four failing within the first 18 months. Many entrepreneurs suffer from near-debilitating anxiety and bleakness throughout the process. Alisa wants to inspire others with the honesty of her voice so that her story may help them. Find out how she gained access to capital, managed decision fatigue, faced cash-on-hand crisis after crisis, recovered from multiple setbacks, and finally found the right deal-maker to get the job done.
Bonus: Leveraging her knowledge gained from listening to hundreds—if not thousands—of pitch presentations, Alisa shares her “Coastal Salt & Soul” Pitch Deck, giving you the formula for what you should include in your own pitch deck.
Biomarine Business Convention
October 1st - 3rd, 2018 in Cascias, Portugal.
A “BRAND-NEW” WAY OF THINKING
Serial entrepreneur Alisa Marie Beyer shares why a brand is all about guts and glory. Alisa works with clients around the globe to understand that a brand is a person’s gut feeling about a product, service or company. It’s a gut feeling because despite our best efforts to be rational, we are all emotional, intuitive beings. A brand is defined by the individuals who choose it – not the company or the market, but by one person at a time. When enough individuals arrive at the same gut feeling, then you have a brand!
In this presentation, Alisa will share:
• 3 common signs your brand is broken (and 3 ways to fix it!)
• 10 problems that brand can solve for any business
• 2 elements every great brand needs and why you have to be prepared to tell the story well and then roll with the story as it changes
"I am thrilled to meet so many brilliant professionals from around the globe. Looking forward to great minds, great company and of course, great food and wine in this breathtaking coast town in Portugal." says Alisa Marie Beyer.