“I work on something a lot of people talk about. Yet very few understand it. Even fewer know how to manage it. Still, everyone I talk to wants it. What is it? Branding! I’m lucky to spend my days working with clients to bring strategy and creativity together to bridge the gap between the logic and the magic to tell a better story.”
– Alisa Marie Beyer, Founder & CEO of LemonTree Partners
Building Brands & Bridges
LemonTree Partners helps to create brands that give customers a reason to buy and employees a reason to believe. The hallmarks of these adored brands are a clear, competitive stance; a sense of truthfulness; and a dedication to aesthetics – in other words, strategy and creativity. We specialize in forging a balance between these defining factors. On one side are the strategists who favor left-brain thinking: analytical, logical, reasoned, numerical, and verbal. On the other side are the creatives who favor right-brain thinking: intuitive, emotional, special, visual, and physical. Any rifts between left and right can cause a brilliant strategy to fail or doom bold creativity...but when you close the gap between logic and magic, you find brands that consumers adore.
"The greatest art in the world is the art of storytelling." Cecil B. DeMille, Filmmaker & Founder of Cinema
"A problem well-stated is half-solved."
Charles Kettering, Inventor & Head of Research for GM
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Teams don’t simply happen. And indeed, teams are much more than groups of people. They occur when there are common goals, values, and behaviours.